The New York Optimist Weekly Online Magazine & PR
  • Privacy Policy
Back To Opening Page 
Picture
Picture
Picture
Picture
Picture

Sunset: The Rockwell Group for Roche Bobois


Picture

NEW YORK, Feb. 7, 2019 -- Renowned luxury international furniture brand, Roche Bobois is pleased to announce its latest design collaboration with The Rockwell Group on the brand’s new outdoor furniture collection, Sunset.

As part of the brand’s Spring/Summer 2019 collection, Sunset has an easy, streamlined look and a clear vocabulary that makes it adaptable to numerous places and spaces. 

The pieces feature a powder-coated aluminum frame with rounded corners offered in dark blue, bronze, or white. The slats are made of a composite material of wood and bamboo fibers, making them durable and UV resistant. With wheels on one end and stackable frames, the lounges are easy to transport and store. Together, the collection
is a customizable kit of parts for outdoor spaces.

Sunset features a range of headrest positions, interchangeable cushions, a fully detachable back support frame and accessories such as a food and drink tray, lumbar pillow and towel sling. The outdoor upholstery fabric comes in a range of colorways, from neutral to bold.

Picture

“Each of our products is a response to a need in the marketplace. In the past couple of years, we have designed
many poolside clubs at luxury hotels and resorts that transition from day to night,”
​says David Rockwell of the Rockwell Group.


“The ubiquitous sun chaise may be great for getting a tan, but they offer little flexibility in terms of seating style or mood. We designed Sunset to transform along with the activities around it.

With a few simple moves, it converts from a lounger to a sofa with
multiple configurations, creating space for friends to gather.”

Picture

“When the opportunity to work with Rockwell came about, I was extremely interested in working on an outdoor collection with one of the most renowned architecture agencies in the U.S. and in the world,” said Nicolas Roche, Roche Bobois’ Creative Director. “I thought that they would have a very pragmatic and realistic
approach to the project, that of a creator and prescriptor.

It was a unique opportunity to work hand in hand with a designer who himself had a very clear idea of the object he needed to furnish his projects. The typology we wanted to work on originally was the lounge chair, poolside or for the beach.

​Then after a few detours and thinking, we came up with the idea of a program that would allow at the same time, daily and evening use: we envisioned it as a program which is as playful as it is versatile, and with a true functional added value. There are many outdoor furniture offerings on the market intended for daily use, but very few that take nighttime into account.”

Picture

About Roche Bobois: Founded in Paris in 1960, Roche Bobois is a world leader in furniture design and distribution known for its innovative creations, high quality, European know-how, and French Art de Vivre. Each furniture piece is born from a close collaboration between the brand, international designers, and European artisanal workshops.

Through a high level of customization, the brand offers each individual client a personalized approach to interior design. The brand offers two exclusive collections: Les Contemporains, the encompassing contemporary feel of Roche Bobois, brings to life the latest trends in interior design with detailed craftsmanship and creativity;

'Nouveaux Classiques offers a contemporary take on classic designs with reinterpretations of period style. As a true testimony to its dynamism and very much in sync with the fashion world, Roche Bobois launches an exclusive new 
collection every 6 months. Roche Bobois currently has 255 showrooms in 55 countries worldwide, of which 28 are located in the U.S.

​As the brand continues to grow with an average of one store opening every month worldwide, two US showrooms have opened in 2017 in Miami’s Design District and Upper West Side-NYC. Thanks to a long-established network of European manufacturers and fruitful relationships with renowned designers, the brand has risen to the challenges of achieving an international presence and remains at the forefront of its industry. To learn more visit us at www.roche-bobois.com and Facebook, at www.facebook.com/rocheboboisusa


Picture

https://www.roche-bobois.com/en-US#/en-US/home

Subscribe

Submit

Contact Us

Privacy Policy
jsebastian@thenewyorkoptimist.com
​www.thenewyorkoptimist.com www.thenewyorkoptimist.net All Rights Reserved  Copyright © 2022
  • Privacy Policy