Interview With Producer Anna Panova
Esquire cover x Michael Shannon
Elle Spain cover x Naomi Watts
New Balance x Jack Harlow
Cumgirl8 music video
http://Harper's Bazaar Singapore cover story
Elle Spain cover x Naomi Watts
New Balance x Jack Harlow
Cumgirl8 music video
http://Harper's Bazaar Singapore cover story
TNYO: Hello Anna, It is our pleasure to have the opportunity to connect with you here
And speak about the business of show business, my first question is at what age did you find yourself considering being a part of the entertainment business?
Anna Panova: I've always been drawn to various art forms for as long as I can remember. As a child, I found myself captivated by different expressions of art, particularly music. It was a powerful medium that resonated deeply with me and sparked my initial interest in the entertainment industry. Over time, my passion for the arts evolved and expanded to encompass other forms of artistic expression, including film, visual art, and storytelling. I recognized the immense power of these mediums to connect, inspire, and evoke emotions in audiences.
TNYO: Where are you originally from Anna?
Anna Panova: I was born and raised in Russia, and I spent the majority of my life in Moscow.
TNYO: Did you find yourself drawn to the arts from a young age?
Anna Panova: I was always intrigued by the world of cinema and the arts. While I may not have fully understood the complexities of the craft at that time, I found myself naturally drawn to the power of storytelling through various art forms. Literature, music, and visual art captivated my imagination and allowed me to explore different perspectives and emotions. As I grew older, my interest in the arts deepened, and I began to appreciate the nuanced beauty and transformative impact that artistic expressions can have on individuals and communities.
TNYO: You are a commercial producer, filmmaker, writer the idea is extremely exciting, working with so many wonderfully talented people in a world so powerful globally that it encapsulates the minds of millions, can you tell us about firstly your title in the business and what that title entails as a job?
Anna Panova: I am a producer, and in the dynamic world of filmmaking and commercial production, my role is like that of a conductor, orchestrating a symphony of creative talents to bring captivating stories to life. As a producer, I wear many hats and have a diverse set of responsibilities. Basically I am the glue that holds everything together, ensuring smooth communication, coordination, and collaboration among the team.
TNYO: Working for companies such as New Balance, Balenciaga, Vogue, Esquire, GQ, both nationally and internationally in both an editorial and commercial film aspect must be an incredibly challenging endeavor. What are the steps that are involved in producing these campaigns? The Talent and the cast of players so to speak that you are interacting with to successfully complete an editorial shoot or commercial?
Anna Panova: The process of producing these campaigns involves several key steps. Firstly, it begins with understanding the client's vision and objectives, including their target audience and desired message. This helps shape the creative direction and concept development. Next, there is the crucial task of assembling a talented team, which includes photographers, stylists, hair and makeup artists, and production crew.
The casting process plays a significant role in bringing the campaign to life. It involves identifying and selecting models, actors, or individuals who align with the campaign's aesthetic and message.
During the shoot, the producer's role is to oversee all aspects of production, ensuring that the creative vision is effectively translated into the visual content. This involves directing the team, managing budgets and timelines, and troubleshooting any unexpected challenges that may arise.
Post-production is where the magic happens, with editing, color grading, and sound design bringing the campaign to its final form. Collaborating closely with editors and post-production specialists, the producer ensures that the vision is fully realized and delivers a captivating end result.
TNYO: What was your major in college and did your academic training help you in your career?
Anna Panova: My major in college was Journalism, with a minor in Spanish. The academic training I received during my college years has certainly played a significant role in shaping my career. Studying journalism provided me with a strong foundation in storytelling, critical thinking, and effective communication skills, which are essential in the world of film production.
While formal education provides a solid foundation, the practical experience gained through internships, freelance work, and real-world projects has been equally valuable in shaping my career.
TNYO: What was your favorite editorial shoot to date?
Anna Panova:One of my favorite editorial shoots to date was the collaboration with Elle Spain featuring the talented Naomi Watts. It was an incredible experience working with such a renowned publication and a talented actress like Naomi. Working with Naomi was a true pleasure. Her professionalism, versatility, and ability to embody different characters brought the narrative of the shoot to life.
TNYO: When did your first professional job in the business arise and I assume it was a success, was it a natural instinctive experience or was it more of a learning experience?
Anna Panova: My first professional job in the industry arose shortly after completing my academic training. It was an exciting opportunity, but I must admit it was also accompanied by a certain level of stress and pressure. As a perfectionist, I wanted to deliver exceptional results and ensure the success of the project.Every job I undertake continues to be a learning experience. Each project presents its unique set of challenges and opportunities for growth. I approach them with a combination of natural instincts and a willingness to learn and improve. The thrill of the industry lies in continually evolving and expanding my skill set, ensuring that I consistently deliver exceptional work and exceed expectations.
TNYO: What are the advantages and perhaps the disadvantages of being a Freelance producer as opposed to working for a company.
Anna Panova: As a Freelance producer, there are several advantages that I have experienced in comparison to working for a company. Firstly, the flexibility that comes with freelancing allows me to have greater control over my schedule and work-life balance. I have the freedom to choose the projects I want to work on and the clients I want to collaborate with. Another advantage is the opportunity to work on a diverse range of projects and gain exposure to different industries and creative environments. This variety keeps my work engaging and helps me continuously develop my skills and expertise. While disadvantages may exist, personally, I find the advantages of being a Freelance producer far outweigh any potential downsides.
TNYO: Can you tell us what Experiential Producing is?
Anna Panova: Experiential Producing as I see it involves creating and producing content specifically designed to enhance and elevate live experiences.
TNYO: The Jewish film festival, Festival on Nations, Boston Women’s film festival, Woodstock film festival, Wales film festival, Doc Boston, Genview film festival, Sarasota film festival, Tall grass film festival as a producer and filmmaker the festival circuit is obviously very important for filmmakers all over the world and based on your experience working in these festivals as producer with films such as Point Symmetry and Generation 328. Would you say that entering film festivals is an absolute must for filmmakers or is there another route to success?
Anna Panova: While entering film festivals is highly beneficial and can greatly contribute to a filmmaker's success, it is important to note that it is not the only route to achieving recognition and acclaim. The festival circuit offers an opportunity to showcase your films to industry professionals, gain exposure, network with fellow filmmakers, and connect with audiences.
However, there are alternative routes to success in the filmmaking industry. With advancements in technology and the rise of online platforms, filmmakers now have various avenues to distribute their work and reach a wide audience. Independent online platforms, streaming services, and social media have opened doors for filmmakers to share their stories directly with viewers worldwide.
TNYO: Can you tell us about Dirty Pretty Productions, Your involvement / title with this company, the focus, and of course this wonderful sexy and sometimes bizarre production of SÍ CICCIOLINA
@cumgirl8 ?
Anna Panova: At Dirty Pretty Productions, I have the privilege of working as a producer alongside Mateen Mortazavi, the founder of the company and executive producer. Our focus at Dirty Pretty Productions is to create captivating projects bringing compelling stories to life.
One of our standout productions was the music video for "SÍ CICCIOLINA" by the post-punk music band cum8 girls. Directed by Emmie America, the video embraced a wonderful mix of sexiness and eccentricity.
The production took us to the Pocono adult resort, where we shot the video, immersing ourselves in the unique atmosphere of the location. It was an experience, blending music, visuals, and the unique setting of the resort to create a distinct video with 90-s aesthetics.
TNYO: Generation 328 has won a number of awards. Can you tell us about this production?
Anna Panova: Nika Nikanava, a dear friend of mine and the director and producer of the film, poured her heart and soul into this production. Tragically, Nika passed away in 2019 while on a trip to Alaska, leaving behind her unfinished work. Nika was incredibly passionate about "Generation 328" and had made several trips to Belarus to capture the compelling content for the film. It was her mission to shed light on the experiences and stories of individuals affected by the events in Belarus.
After her untimely passing, it was a collective effort to honor Nika's vision and bring "Generation 328" to completion. Alongside Nika's husband Piotr Markielau and Alice Jee, the editor, we were determined to fulfill her legacy. It was a challenging and emotional journey, but we persevered out of love and respect for Nika and her dedication to the project.
TNYO: What are the differences in growing up in Russia and now living in America / NYC outside of political structure which obviously is a big part in the way these countries work. I would think that your influences and inspirations have changed dramatically living in these locations.
Anna Panova: Living in New York City, often referred to as the melting pot of cultures, has exposed me to a diverse range of perspectives, ideas, and artistic expressions. The city's vibrant and dynamic environment has pushed me to think globally and embrace a broader worldview. The constant energy and fast-paced nature of New York have instilled a sense of drive and ambition within me, challenging me to push boundaries and strive for personal and professional growth on a daily basis. In contrast, growing up in Moscow offered a different atmosphere characterized by a certain level of relaxation and control. The cultural landscape and influences were unique to Russia, and while they shaped my early experiences and interests, the transition to living in New York City opened up a world of new possibilities and expanded my horizons.
TNYO: I would love to know what it was like working with Michael Shannon as he is one of my favorite actors?
Anna Panova: Not only is Michael an exceptional actor, but he also has a strong presence that commands attention. His on-screen charisma translated effortlessly to the set, captivating everyone around him.
He is undeniably one of the most talented and versatile actors in the industry. Working with Michael Shannon was an absolute pleasure and a memorable experience.
TNYO: What are you currently working on Anna?
Anna Panova: I have a number of exciting future projects on the horizon. Firstly, I am currently working on several editorial projects in collaboration with renowned fashion magazines. On a personal level, I have aspirations to further explore narrative filmmaking and develop my own unique storytelling style. I am actively working on scriptwriting and conceptualizing a new project that combines my passion for storytelling with my love for visual aesthetics.
TNYO: Music Videos have you produced many and if so can you tell us a little about them?
Anna Panova: I have had the opportunity to work on several music videos, each with its own unique challenges and creative vision. One notable project I worked on was the music video for Syv de Blare, where I took on the role of production coordinator. Despite the scorching hot weather, our team was able to successfully execute the production, showcasing the artist's vision and creating a visually captivating experience for the viewers.
Another memorable music video project I was involved in was “Si Cicciolina." This particular production had a limited budget, but we were determined to make the most of it. We had to be resourceful and creative, building multiple sets and managing to capture everything within just two days, all while working with a small crew. It was a challenging but rewarding experience, and we were able to bring the directot's vision to life within the constraints we had.
Music videos often come with smaller budgets compared to other productions, but that doesn't dampen the creativity and passion that goes into bringing the artist's vision to the screen.
TNYO: Can you tell us about your process being a producer and how important music is or maybe silence is?
Anna Panova: Music holds immense power in evoking emotions and enhancing the storytelling experience. It can set the tone, create atmosphere, and evoke specific moods that amplify the impact of a scene. Equally important is the strategic use of silence. Silence can be just as powerful and impactful as music. It creates moments of tension, allows for reflection, and enhances the impact of certain scenes. The absence of sound can draw attention to subtle details or heighten the emotional intensity of a pivotal moment.
I work closely with sound designers and editors to craft the right balance between sound and silence, ensuring that each moment serves the narrative purpose and engages the audience effectively.
TNYO: Can you choose a favorite song for our readers to listen to?
Anna Panova: "Otshumeli letnie dozhd'i" by Shura is an essence of Russia in the 90s for me.
And speak about the business of show business, my first question is at what age did you find yourself considering being a part of the entertainment business?
Anna Panova: I've always been drawn to various art forms for as long as I can remember. As a child, I found myself captivated by different expressions of art, particularly music. It was a powerful medium that resonated deeply with me and sparked my initial interest in the entertainment industry. Over time, my passion for the arts evolved and expanded to encompass other forms of artistic expression, including film, visual art, and storytelling. I recognized the immense power of these mediums to connect, inspire, and evoke emotions in audiences.
TNYO: Where are you originally from Anna?
Anna Panova: I was born and raised in Russia, and I spent the majority of my life in Moscow.
TNYO: Did you find yourself drawn to the arts from a young age?
Anna Panova: I was always intrigued by the world of cinema and the arts. While I may not have fully understood the complexities of the craft at that time, I found myself naturally drawn to the power of storytelling through various art forms. Literature, music, and visual art captivated my imagination and allowed me to explore different perspectives and emotions. As I grew older, my interest in the arts deepened, and I began to appreciate the nuanced beauty and transformative impact that artistic expressions can have on individuals and communities.
TNYO: You are a commercial producer, filmmaker, writer the idea is extremely exciting, working with so many wonderfully talented people in a world so powerful globally that it encapsulates the minds of millions, can you tell us about firstly your title in the business and what that title entails as a job?
Anna Panova: I am a producer, and in the dynamic world of filmmaking and commercial production, my role is like that of a conductor, orchestrating a symphony of creative talents to bring captivating stories to life. As a producer, I wear many hats and have a diverse set of responsibilities. Basically I am the glue that holds everything together, ensuring smooth communication, coordination, and collaboration among the team.
TNYO: Working for companies such as New Balance, Balenciaga, Vogue, Esquire, GQ, both nationally and internationally in both an editorial and commercial film aspect must be an incredibly challenging endeavor. What are the steps that are involved in producing these campaigns? The Talent and the cast of players so to speak that you are interacting with to successfully complete an editorial shoot or commercial?
Anna Panova: The process of producing these campaigns involves several key steps. Firstly, it begins with understanding the client's vision and objectives, including their target audience and desired message. This helps shape the creative direction and concept development. Next, there is the crucial task of assembling a talented team, which includes photographers, stylists, hair and makeup artists, and production crew.
The casting process plays a significant role in bringing the campaign to life. It involves identifying and selecting models, actors, or individuals who align with the campaign's aesthetic and message.
During the shoot, the producer's role is to oversee all aspects of production, ensuring that the creative vision is effectively translated into the visual content. This involves directing the team, managing budgets and timelines, and troubleshooting any unexpected challenges that may arise.
Post-production is where the magic happens, with editing, color grading, and sound design bringing the campaign to its final form. Collaborating closely with editors and post-production specialists, the producer ensures that the vision is fully realized and delivers a captivating end result.
TNYO: What was your major in college and did your academic training help you in your career?
Anna Panova: My major in college was Journalism, with a minor in Spanish. The academic training I received during my college years has certainly played a significant role in shaping my career. Studying journalism provided me with a strong foundation in storytelling, critical thinking, and effective communication skills, which are essential in the world of film production.
While formal education provides a solid foundation, the practical experience gained through internships, freelance work, and real-world projects has been equally valuable in shaping my career.
TNYO: What was your favorite editorial shoot to date?
Anna Panova:One of my favorite editorial shoots to date was the collaboration with Elle Spain featuring the talented Naomi Watts. It was an incredible experience working with such a renowned publication and a talented actress like Naomi. Working with Naomi was a true pleasure. Her professionalism, versatility, and ability to embody different characters brought the narrative of the shoot to life.
TNYO: When did your first professional job in the business arise and I assume it was a success, was it a natural instinctive experience or was it more of a learning experience?
Anna Panova: My first professional job in the industry arose shortly after completing my academic training. It was an exciting opportunity, but I must admit it was also accompanied by a certain level of stress and pressure. As a perfectionist, I wanted to deliver exceptional results and ensure the success of the project.Every job I undertake continues to be a learning experience. Each project presents its unique set of challenges and opportunities for growth. I approach them with a combination of natural instincts and a willingness to learn and improve. The thrill of the industry lies in continually evolving and expanding my skill set, ensuring that I consistently deliver exceptional work and exceed expectations.
TNYO: What are the advantages and perhaps the disadvantages of being a Freelance producer as opposed to working for a company.
Anna Panova: As a Freelance producer, there are several advantages that I have experienced in comparison to working for a company. Firstly, the flexibility that comes with freelancing allows me to have greater control over my schedule and work-life balance. I have the freedom to choose the projects I want to work on and the clients I want to collaborate with. Another advantage is the opportunity to work on a diverse range of projects and gain exposure to different industries and creative environments. This variety keeps my work engaging and helps me continuously develop my skills and expertise. While disadvantages may exist, personally, I find the advantages of being a Freelance producer far outweigh any potential downsides.
TNYO: Can you tell us what Experiential Producing is?
Anna Panova: Experiential Producing as I see it involves creating and producing content specifically designed to enhance and elevate live experiences.
TNYO: The Jewish film festival, Festival on Nations, Boston Women’s film festival, Woodstock film festival, Wales film festival, Doc Boston, Genview film festival, Sarasota film festival, Tall grass film festival as a producer and filmmaker the festival circuit is obviously very important for filmmakers all over the world and based on your experience working in these festivals as producer with films such as Point Symmetry and Generation 328. Would you say that entering film festivals is an absolute must for filmmakers or is there another route to success?
Anna Panova: While entering film festivals is highly beneficial and can greatly contribute to a filmmaker's success, it is important to note that it is not the only route to achieving recognition and acclaim. The festival circuit offers an opportunity to showcase your films to industry professionals, gain exposure, network with fellow filmmakers, and connect with audiences.
However, there are alternative routes to success in the filmmaking industry. With advancements in technology and the rise of online platforms, filmmakers now have various avenues to distribute their work and reach a wide audience. Independent online platforms, streaming services, and social media have opened doors for filmmakers to share their stories directly with viewers worldwide.
TNYO: Can you tell us about Dirty Pretty Productions, Your involvement / title with this company, the focus, and of course this wonderful sexy and sometimes bizarre production of SÍ CICCIOLINA
@cumgirl8 ?
Anna Panova: At Dirty Pretty Productions, I have the privilege of working as a producer alongside Mateen Mortazavi, the founder of the company and executive producer. Our focus at Dirty Pretty Productions is to create captivating projects bringing compelling stories to life.
One of our standout productions was the music video for "SÍ CICCIOLINA" by the post-punk music band cum8 girls. Directed by Emmie America, the video embraced a wonderful mix of sexiness and eccentricity.
The production took us to the Pocono adult resort, where we shot the video, immersing ourselves in the unique atmosphere of the location. It was an experience, blending music, visuals, and the unique setting of the resort to create a distinct video with 90-s aesthetics.
TNYO: Generation 328 has won a number of awards. Can you tell us about this production?
Anna Panova: Nika Nikanava, a dear friend of mine and the director and producer of the film, poured her heart and soul into this production. Tragically, Nika passed away in 2019 while on a trip to Alaska, leaving behind her unfinished work. Nika was incredibly passionate about "Generation 328" and had made several trips to Belarus to capture the compelling content for the film. It was her mission to shed light on the experiences and stories of individuals affected by the events in Belarus.
After her untimely passing, it was a collective effort to honor Nika's vision and bring "Generation 328" to completion. Alongside Nika's husband Piotr Markielau and Alice Jee, the editor, we were determined to fulfill her legacy. It was a challenging and emotional journey, but we persevered out of love and respect for Nika and her dedication to the project.
TNYO: What are the differences in growing up in Russia and now living in America / NYC outside of political structure which obviously is a big part in the way these countries work. I would think that your influences and inspirations have changed dramatically living in these locations.
Anna Panova: Living in New York City, often referred to as the melting pot of cultures, has exposed me to a diverse range of perspectives, ideas, and artistic expressions. The city's vibrant and dynamic environment has pushed me to think globally and embrace a broader worldview. The constant energy and fast-paced nature of New York have instilled a sense of drive and ambition within me, challenging me to push boundaries and strive for personal and professional growth on a daily basis. In contrast, growing up in Moscow offered a different atmosphere characterized by a certain level of relaxation and control. The cultural landscape and influences were unique to Russia, and while they shaped my early experiences and interests, the transition to living in New York City opened up a world of new possibilities and expanded my horizons.
TNYO: I would love to know what it was like working with Michael Shannon as he is one of my favorite actors?
Anna Panova: Not only is Michael an exceptional actor, but he also has a strong presence that commands attention. His on-screen charisma translated effortlessly to the set, captivating everyone around him.
He is undeniably one of the most talented and versatile actors in the industry. Working with Michael Shannon was an absolute pleasure and a memorable experience.
TNYO: What are you currently working on Anna?
Anna Panova: I have a number of exciting future projects on the horizon. Firstly, I am currently working on several editorial projects in collaboration with renowned fashion magazines. On a personal level, I have aspirations to further explore narrative filmmaking and develop my own unique storytelling style. I am actively working on scriptwriting and conceptualizing a new project that combines my passion for storytelling with my love for visual aesthetics.
TNYO: Music Videos have you produced many and if so can you tell us a little about them?
Anna Panova: I have had the opportunity to work on several music videos, each with its own unique challenges and creative vision. One notable project I worked on was the music video for Syv de Blare, where I took on the role of production coordinator. Despite the scorching hot weather, our team was able to successfully execute the production, showcasing the artist's vision and creating a visually captivating experience for the viewers.
Another memorable music video project I was involved in was “Si Cicciolina." This particular production had a limited budget, but we were determined to make the most of it. We had to be resourceful and creative, building multiple sets and managing to capture everything within just two days, all while working with a small crew. It was a challenging but rewarding experience, and we were able to bring the directot's vision to life within the constraints we had.
Music videos often come with smaller budgets compared to other productions, but that doesn't dampen the creativity and passion that goes into bringing the artist's vision to the screen.
TNYO: Can you tell us about your process being a producer and how important music is or maybe silence is?
Anna Panova: Music holds immense power in evoking emotions and enhancing the storytelling experience. It can set the tone, create atmosphere, and evoke specific moods that amplify the impact of a scene. Equally important is the strategic use of silence. Silence can be just as powerful and impactful as music. It creates moments of tension, allows for reflection, and enhances the impact of certain scenes. The absence of sound can draw attention to subtle details or heighten the emotional intensity of a pivotal moment.
I work closely with sound designers and editors to craft the right balance between sound and silence, ensuring that each moment serves the narrative purpose and engages the audience effectively.
TNYO: Can you choose a favorite song for our readers to listen to?
Anna Panova: "Otshumeli letnie dozhd'i" by Shura is an essence of Russia in the 90s for me.
Esquire cover x Michael Shannon
Elle Spain cover x Naomi Watts
New Balance x Jack Harlow
Cumgirl8 music video
http://Harper's Bazaar Singapore cover story
Elle Spain cover x Naomi Watts
New Balance x Jack Harlow
Cumgirl8 music video
http://Harper's Bazaar Singapore cover story
