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About
The New York Optimist


The New York Optimist has been in business for 17 years.
We started with a lifestyle format, Travel, Dining, Real Estate, Education, Music and always with a focus on The Arts.  

We are not an online gallery at this stage but due to overwhelming requests from both artists
and art enthusiasts we may move in that direction at some point.

Branding is the focus for both our clients and our audiences.


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Google: 

Search Query: How Many People Does 84,000 Impressions equal

Is 100,000 impressions good?
Typically, posts with over 50,000 impressions are considered successful, and reaching 100,000 impressions often indicates viral status.

Traffic / Impression Calculator
To estimate the number of unique people (your Reach), you use this formula:

Because the frequency (how many times the average person sees the ad) varies by campaign, the number of people reached will also vary:
  • Frequency of 1: If every person sees your ad exactly once, 84,000 impressions equal 84,000 people.
  • Frequency of 2: If the average person scrolls past or sees your ad twice, it reaches 42,000 people.
  • Frequency of 3: If the algorithm serves your content to the same users three times, it reaches 28,000 people. 

On most social media and ad platforms, you can find your campaign's average frequency in the analytics or dashboard to calculate exactly how many people your 84,000 impressions represent

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